Daft.ie

Posts Tagged ‘stats’

  • Daft.ie's record new audience figures

    By , Posted at 2:02 pm, May 30, 2012 in Daft News.

    We are thrilled to announce the results of the latest report from online measurement company ABC, which shows that the Daft.ie audience has grown to an incredible 1.9 million monthly unique browsers.

    This not only makes us the biggest property website in Ireland by far, but also one of the most popular Irish sites.

    ABC are independent auditors who measure the audiences of Ireland's largest sites. Their report was taken from September 2011 data and a further breakdown of the report can be found here.

    Along with the 1.9 million monthly unique browsers who visit the site, the report shows that Daft.ie also publishes a staggering 137 million page impressions per month.

    The result is a great achievement for the team here at Daft.ie who work tirelessly to produce an easy to use site that is full of premium, up to date content.

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  • The Time Is Right - When Should I Renew My Ad?

    By , Posted at 6:11 pm, September 17, 2010 in Daft News.

    When a rental ad is listed on Daft, it can be "renewed" once per day. Renewing an ad is effectively confirming that the property is still available, so the ad behaves like a new listing and is pushed back to the top of the search results.

    Over the course of the day other advertisers will also place new ads and renew their existing ones. This constant churn means that the ad which was renewed at 9am to go top of the listings is very unlikely to still be there come 9pm.

    Ads at the top of the search results will generally get a much higher response rate than those further down the listings, so the longer an ad remains towards the top of the listings, the better it performs in terms of views, phonecalls and ad replies. As a result of this, one question we often get asked is "what's the best time of day to renew my ad?".

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  • Daft Media's Latest Website Traffic Stats

    By , Posted at 4:20 pm, August 31, 2010 in Daft News.

    The Daft Media group of websites has grown to 6 and now includes daft.ie, rent.ie, let.ie, property.ie and community sites boards.ie & adverts.ie.

    The two main bodies that measure, verify and report on website traffic are ABC and comScore.

    ABC Electronic
    Results from our most recent ABC Electronic report (March 2010) show that the combined traffic for Daft Media's sites is 3.65 million unique browsers and over 165 million page impressions. This is the highest number of monthly page impressions delivered by any certified Irish website or group of websites.

    Top 10 Certified Irish Websites (ABCe)

    Rank Site Name Monthly Unique Browsers Monthly Page Impressions Period
    1 Daft Media
    		 3,654,762 165,626,429
    		 Mar 2010
    2 carzone.ie 719,085 100,697,138 Jan 2010
    3 RTE 4,052,723 75,607,413 May 2010
    4 eircom 1,033,294 37,701,807 Apr 2007
    5 Independent Digital 2,467,379 34,479,072 Jan 2010
    6 myhome.ie 339,233 26,436,425 Sep 2006
    7 irishtimes.ie 2,314,196 26,125,949 Nov 2009
    8 autotrader.ie 248,860 13,100,058 Jan 2010
    9 weddingsonline.ie 147,441 5,306,029 Mar 2010
    10 build.ie 108,304 293,38 Oct 2009
    Source: ABCe www.abcireland.ie

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