We're delighted to announce that this week we've released touch.daft.ie, a version of Daft.ie optimised for iPhone and Android-powered mobile phones.
Over the last year we've seen a huge increase in traffic to Daft.ie from mobile devices. Traffic from smartphones to Daft has increased by over 230% since November of last year! And this figure doesn't include the traffic coming from the Daft iPhone app or iPad app.
We've had a mobile version of Daft available at http://m.daft.ie for several years now. It was originally aimed at WAP-enabled mobile phones, so it has very few images, and is designed for a fast download over a slow mobile connection. In the last couple of years the launch of the iPhone and Android-powered phones has meant that many mobile phones are now capable of handling a much richer browsing experience.
With this in mind we set out to build a version of the site which still loads quickly on a mobile connection, but provides a much richer browsing experience than the previous mobile site.