Daft.ie

Daft News Blog

  • Daft.ie release inaugural "Consumer Attitudes Survey"

    Today we released the results of our inaugural "Consumer Attitudes Survey" of over 2,000 people.
    It is the first survey we have run which measures consumer's perceptions of the property market and their purchasing intentions.

    Some of the key findings include;

    • Availability of mortgage credit is considered the most important factor affecting house prices this year.

      What are the three most important factors..
    • 38% of respondents intend to purchase a property in 2012

      Do you wish to buy a property in the future?
    • 64% of people do not think current prices reflect good value in their region

      Do current prices reflect good value for buyers?

    The launch of the inaugural Daft.ie Consumers Attitude Survey gives us a deep insight into our consumers' perceptions of the state of the property market both nationally and locally, and it also gives us an indication of people's intention to participate within the property market. We believe these on-going surveys will act as an important indicator for measuring consumer sentiment.

    The results of the survey are available from
    http://www.daft.ie/research/2012_Consumer_Attitudes_Survey.pdf

  • New Jobs section on Daft.ie, powered by Adverts.ie!

    Daft.ie has teamed up with Adverts.ie to give its users access to more than 1,500 jobs, directly posted by employers.

    More than 400 companies have listed their jobs on Adverts.ie so far, including Paddy PowerApple, and Vodafone.

    Adverts search

    This cooperation between Daft and Adverts brings great news to all employers already posting on the site as their jobs will be now be viewed by more than 4.5 million unique browsers every month.We are offering free trials to all employers for a limited time only.

    Please contact Nicola@adverts.ie to register an account today!

    For those of you who are looking for a job, best of luck with your job search!

  • Daft has its busiest day to date

    Happy New Year, I hope everyone had a good Christmas!

    Every January at Daft we always see a big spike in traffic to our site and yesterday was no exception.

    According to Google Analytics, yesterday (3rd January 2012) we experienced our busiest day on Daft to date. We delivered more than 7 million page impression to over 180,000 visitors. Looking at our server logs, at peak we were handling over 620 requests a second.

    What’s even more interesting is that over 1.6 million of these pages (1,639,117 to be precise) were delivered to visitors using a mobile device - the Daft iPhone App delivered 904,448 impressions alone!

    Just to put that in comparison, back in 2005 we issued a press release about our busiest day to date. Back then delivering 500,000 page impressions to 16,000 visitors was considered a busy day!

    Another random interesting traffic stat for the day: Daft now has more iPad users than IE6 users!

    Ciarán
    @ciaranmaher

    Oh and we're hiring..

  • A fresh look at property - redesigning Daft

    Following the redesign of our property details page earlier this year, we are now very happy to reveal a new look for our homepage, search forms and search results pages!

    As with our recent redesign of our property details page, one of our main aims here was to achieve a more modern look and feel, while continuing to highlight our most important and popular features.

    Homepage

    Our homepage now has a neater, fresher look. We've made a few subtle changes, which we feel gives the page a cleaner look, allowing you to more easily focus on the useful information on the page.

    Daft Homepage

  • We have redesigned our property details page!

    We have launched our new redesigned property details page across the site.

    A lot has changed! Aesthetically, it looks fresher with a cleaner layout. Our Developers have been working feverishly over the last few months to achieve a different, functional, contemporary look.

    Here is a snapshot of improvements.

    The first thing you notice is that the property photographs take centre stage on the page. The first image is larger with the introduction of thumbnails beneath. You can take a look inside the property and see if it's the one for you. So, remember photographs are of utmost importance!

    We have made the ‘Contact Advertiser’ details more visible to the right of the photographs. There is also a text box to email the Advertiser.

    Also made more visible are functions 'Save Ad', 'Share with Friends', 'Print this Page' and 'Report this Ad'

    For the many tweeters among us- we have made it more visible on the top right hand side to tweet and share the ad on Facebook

    The introduction of tabs has made it easier to evaluate the property in one fowl swoop. In the property overview tab, you can get the key details of the property at a quick glance and see where it's located. If you want to go in to more detail on the property, clicking "Show more information" will show you all of the description which the advertiser has shared, which could be anything from details of the local area right down to the measurements of the en-suite bathroom! Maneuvering across, there is Map, Street View and Other Properties in the Area. Always a handy feature if the property in question is not suitable.

    We hope this makes life easier for you and you find our new design easier on the eye!

    As always, we welcome all feedback!

  • Daft Android App Released

    Daft Android App
    Daft Android App LaunchedThis morning we're delighted to announce the release of our first Android app.

    Over the last 18 months or so we've seen colossal growth in traffic coming from smartphones, primarily iPhone and Android devices. Following on from our previous iPhone and iPad app launches, we're delighted to be the first Irish property portal to launch a dedicated Android app.

    One of our main aims when working with mobile devices is to ensure as consistent an experience as possible for users across different devices. As such, the app should feel very familiar if you've used our iPhone App or touch-optimised version of Daft.

  • Beware of scammers!

    Buyer beware’ is something we should all be familiar with. When making any transaction, consumers have a responsibility to take a reasonable amount of care. In these recessionary times, we have become more savvy when it comes to negotiating a good deal and this is by no means a bad thing. On the other hand, sometimes in our enthusiasm to grab to a bargain, common sense can go out the window.

    As Daft.ie is a property portal, we do not deal with the properties directly.  Therefore, if you are looking on the website for a property, it is crucial that you do your own checks to ensure that the property matches the description given in the ad. While 99.9% of the ads on Daft are trustworthy, unfortunately as with any internet site, there is a chance of scammers looking to take advantage. We have checks here in place to prevent scam ads from getting through and these are being continuously reviewed. However, scammers are constantly coming up with new tricks so a few ads may get through the net from time to time. However, if you use your head it will be almost impossible for you to get caught out.

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  • Announcing the all new Map Search!

    A common request we've gotten from users in the past has been to enable our Map Search feature for all properties, not just those for sale. So, when we were chosen by Google to be one of the official launch partners for Google Streetview in Ireland, we decided it was finally time to overhaul our current system with something more modern and available to all properties. This overhaul started with the map on each property's page and has now been rolled out to the full map search.

    map_search_new

  • Upwardly Mobile - Introducing touch.daft.ie

    Search ResultsWe're delighted to announce that this week we've released touch.daft.ie, a version of Daft.ie optimised for iPhone and Android-powered mobile phones.

    Over the last year we've seen a huge increase in traffic to Daft.ie from mobile devices. Traffic from smartphones to Daft has increased by over 230% since November of last year! And this figure doesn't include the traffic coming from the Daft iPhone app or iPad app.

    We've had a mobile version of Daft available at http://m.daft.ie for several years now. It was originally aimed at WAP-enabled mobile phones, so it has very few images, and is designed for a fast download over a slow mobile connection. In the last couple of years the launch of the iPhone and Android-powered phones has meant that many mobile phones are now capable of handling a much richer browsing experience.
    With this in mind we set out to build a version of the site which still loads quickly on a mobile connection, but provides a much richer browsing experience than the previous mobile site.

  • Want to get more from your ad on Daft?

    You’re advertising your property with a view to either selling or renting and you want to ensure you get as much interest as possible. But what can you do to make sure you get the most from your ad?

    Here at Daft we’ve seen all types of ads – the good, the bad and the ugly! So we’ve compiled a few tips to help boost your ad's appeal. And yes folks, it’s all about the photos!