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  • 2013 Daft.ie Consumer Sentiment Survey launched

    By , Posted at 9:51 am, February 24, 2013 in General.

    Today we release the results of the 2013 Daft.ie Consumer Sentiment Survey.  The survey is the 2nd compiled and gives us valuable insight into the market's perceptions and intentions and how these have trended over the past year.

    Some of the key findings from this year's survey include;

    • An 8% increase of people intend to buy this year

    Intention to buy

    • A majority of respondents (59%) now believe that national prices reflect good value

    Value Perception

    • The price that respondents expect to pay for their property is now on average €229K, down 6% from last year.  This also represents a drop in the ratio of price expectation to household income, from 3.8 last year to 3.4 this year.

    Intention Property Price

    The survey also takes a detailed look at the main factors for people deferring purchasing a property, which types of properties are most sought and where people believe property prices will move in the next 12 months and 5 years.

    The full report can be accessed here 2013_Daft_Consumer_Sentiment_Survey.pdf

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  • Daft.ie on TV!

    By , Posted at 8:30 am, August 6, 2012 in Daft News, Inside Daft.

    We’re really excited to be able to share with you a preview of our very first Daft.ie TV commercial!

    The ad goes to air Wednesday and will be screened across RTÉ, TV3, Setanta and the Sky Media channels.

    The ad focuses on the different stages of life where people rely on Daft.ie to help them make their next move.   It’s these moments of transition and change that are such significant life experiences, and it’s in these exact moments that we at Daft.ie are proudest to be able to help our users on their journeys.

    'Stages of life'

    Still from Daft.ie's "Stages of Life" campaign

    The ad was made with the team from Tiny Ark and we had great fun filming across multiple locations over a weekend.  We’ve put together a ‘behind the scenes’ video to give you an insight into how it came together.

    One of the things we’re most excited about with the ad is that it features one of our very own colleagues Canci Song who is the singer/songwriter of the ad's soundtrack.  She has been working with Daft.ie for over a year and her song "I Live Here" was the perfect accompaniment to the story.  Listen to the full song here.  It's also available for purchase in the iTunes store.

    We hope you enjoy the commercial and we look forward to hearing your thoughts!

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  • Daft.ie's record new audience figures

    By , Posted at 2:02 pm, May 30, 2012 in Daft News.

    We are thrilled to announce the results of the latest report from online measurement company ABC, which shows that the Daft.ie audience has grown to an incredible 1.9 million monthly unique browsers.

    This not only makes us the biggest property website in Ireland by far, but also one of the most popular Irish sites.

    ABC are independent auditors who measure the audiences of Ireland's largest sites. Their report was taken from September 2011 data and a further breakdown of the report can be found here.

    Along with the 1.9 million monthly unique browsers who visit the site, the report shows that Daft.ie also publishes a staggering 137 million page impressions per month.

    The result is a great achievement for the team here at Daft.ie who work tirelessly to produce an easy to use site that is full of premium, up to date content.

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  • Daft.ie release inaugural "Consumer Attitudes Survey"

    By , Posted at 5:49 pm, February 27, 2012 in Daft News.

    Today we released the results of our inaugural "Consumer Attitudes Survey" of over 2,000 people.
    It is the first survey we have run which measures consumer's perceptions of the property market and their purchasing intentions.

    Some of the key findings include;

    • Availability of mortgage credit is considered the most important factor affecting house prices this year.

      What are the three most important factors..
    • 38% of respondents intend to purchase a property in 2012

      Do you wish to buy a property in the future?
    • 64% of people do not think current prices reflect good value in their region

      Do current prices reflect good value for buyers?

    The launch of the inaugural Daft.ie Consumers Attitude Survey gives us a deep insight into our consumers' perceptions of the state of the property market both nationally and locally, and it also gives us an indication of people's intention to participate within the property market. We believe these on-going surveys will act as an important indicator for measuring consumer sentiment.

    The results of the survey are available from
    http://www.daft.ie/research/2012_Consumer_Attitudes_Survey.pdf

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