Archive for February 2010
We've been developing for mobile for many years now. We launched one of the the first WAP sites on the digifone portal back in 1999. In 2005 we launched on i-mode. Despite being backed by huge outdoor ad campaigns, i-mode and WAP never really lived up to their promise. We had more people visting daft.ie via their desktop browser in one minute than an entire month on i-mode/WAP. So by and large, mobile has been a total waste of time for us, that is, until now.
The Daft.ie iPhone App was launched on Christmas Eve 2009 after a six month development effort. We expected it to be popular but the usage stats have blown through even our wildest expectations.
To date the app has been downloaded 13,627 times, which is great, but download data doesn't tell us very much about usage behaviour. Luckily, Google launched google analytics for mobile in November, so we've been able to track the app usage in the same way we track usage on the main Daft.ie website.