Daft.com launches in Northern Ireland

In November 2008 we acquired the domain Daft.com and over the past few months we have been working on extending our reach into Northern Ireland. This week we (officially) launched the Daft.com site and after a 3 month soft launch we are already making huge progress in the market.
Today over 20% of all properties currently available for sale or rent in Northern Ireland are now listed on Daft.com. Our experiences developing Daft.ie over the past 10 years are helping us to achieve rapid growth in this new market.
Heading up the Launch of Daft.com in the province is Mark Pollock who earlier this year completed a 1,000 kilometer quest to race to the South Pole. His credentials speak for themselves – since his latest adventure, Mark has now packed away his polar wind suit and joined Daft Media to champion our brand in Northern Ireland. Watch this space!

Mark Pollock, Daft.com
Read the official press release here




With over 1.25 million people using the site every month we had to be careful not to radically change the overall look and feel of the site. Our main aim was to freshen up our existing design whilst making a number of improvements with regard to usability and page load times.